What the Heck Does JOBACLE Mean?

It really wouldn't be fair to call this blog a business, but that's not to say a lot of thought didn't go into the name.  Originally started as the Working Podcast, I decided I wanted a more generic name that would encompass more then just a podcast.  So after tossing around hundreds of names with Eric and Lyds (the best springboards ever),  JOBACLE was born.

Why?  Being a "caeer related" Web site - it had the word job in it, it sounds like cubicle, and is a play on debacle - which work always is, right?  It's not genius but it's a short name that actually had a dot com available. 

A new abstract word is good because it can get attention and get people asking questions.  The downside is that they have no clue what the hell you actually do.  I remember hearing Donald Trump in an interview once talking about how one of the smartest things he ever did was name everything after himself - thus making his name an entity.

I'm a huge believer that success comes down to great marketing and a decent product - in that order.  I have the medicore idea, now I just need some money for marketing!  Any takers?

If you're thinking of starting up your own biz or blog, check out How to Name Your Business for some good background.

Comments

[Duane]

I like the name, it's an obvious mashup of "job oracle", where you get wisdom about jobs. Makes sense. You could also say that it looks a lot like "debacle", but I don't think the comparison is close enough for people to make the easy leap. Although if you ever got famous and then crashed, it would be an easy headline: Jobacle Debacle!

I'm more worried, truthfully, that you're spreading yourself too thin. Podcast, blog, and message boards? And a jobs board? Focus, dude. You haven't released a podcast in over a month, and the message boards have been quiet for even longer than that.

[Andrew G.R.]

Duane,

The focus right now is to do at least a daily update to the blog. Unfortunately, I need to pay the mortgage by working a normal, boring full-time job. I also have to keep the family happy by showing my face! That's life, right? Help me track down a decent sponsor for the podcast and I'd be more then happy to not spread myself so thin! ;-)

As far as the message boards - you're right - CRICKETS! I will be ditching it until we get a larger audience in the future. The job board is just there in case someone has a need. It updates itself - so zero maintenance on my end.

I don't like to declare how busy I am or beg with a virtual tip jar (those make me sick!) but I figured you were owed an answer to your comment.

Right now, that's where I stand. Committed to the blog on a daily basis and hoping to get back into a podcast rhythm soon. But the sun is shining, softball season is upon us and I can't make any promises.

Thanks for everyone's continued support and patience.

[holly]

Hahah, I have to admit, I thought that the *acle* was like *oracle"*, where the blog would help readers be an oracle on the job and in their career. It still works, as you offer some good tips and ideas.