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Wednesday
01Jul2009

Billy Mays: American Success Story

I always had a sweet spot in my heart for pitchman Billy Mays. Not just because I think my impression (BILLY MAYS HERE!) is pretty solid, but because Billy was a true American success story. Whether you loved or hated his style, there is no denying that he built himself up into an iconic figure. You'd be hard pressed to find anyone not familiar with his trademark delivery and appearance. (Black hair dye, some hair gel and a blue shirt.)

Here are several career lessons to be learned from the college dropout.

- Have your own style.
Loud. Obnoxious. You might call it yelling, Billy called it projecting. Whatever you label it, it was undoubtedly effective. Standing out from the pack and becoming associated with success (OxiClean, Awesome Auger, etc.) can only help your career. Attach yourself to winners and future victories have a better chance to follow. It might appear that Billy accepted every product that came his way, but there were hundreds - if not thousands that he rejected.

- Sell yourself. When not referring to himself in the third-person, Billy trademarked his television ads the same way: BILLY MAYS HERE! From his first ad to his last. Now someone out there might be wondering 'who the hell is Billy Mays!?' But by putting his name on the line, he made you believe he was someone important.

- Work your ass off.
From the boardwalk in Atlantic City to 12 grueling years on the road, it took awhile for Billy to arrive. And while information about his personal finances is difficult to come by, it's fair to say Mr. Mays did OK for himself. He did, after all, purchase a $1.8 million home in Florida back in 2005!

- Multi-media. Billy was not content just doing TV. He started his own production company, lent his voice to several products and even had a book deal in the works. There might only be one King of All Media, but the greater your number of outlets, the better your chance at success.

Billy's pitch was responsible for hundreds of billions of sales and he was damn good at what he did. With so many messages coming at us from so many directions, he distinguished himself as trust-worthy voice among the noise.

Follow his son, the third Billy Mays on Twitter = @youngBillyMays  (You can also check out his music here.  I say this kid makes the big time.)

What career lessons have you learned from Billy?

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Reader Comments (7)

Billy will be missed. He was just moving into the prime of his career too. Thank you for the post.
July 1, 2009 | Unregistered CommenterKen Bass
MIGHTY PUTTY IS THE BEST!!!!
July 1, 2009 | Unregistered CommenterSteve
Great tips, thanks for sharing. RIP Billy Mays.
July 1, 2009 | Unregistered CommenterImee
I watched the Pitchmen finale last night and I must commend The Discovery Channel for handling the tragic situation with grace. I never realized how far Billy's reach extended until he was gone. Nice blog.
July 2, 2009 | Unregistered CommenterDonald Baylor
I absolutely agree with you. The key to Billy Mays' success was that he catered to the half of the people who loved him and the people who might be interested in the product and had no real opinion of him. He didn't change to try to win the approval of those who didn't like him or had no interest in his products and therein lies his success.
July 8, 2009 | Unregistered CommenterJames Seetoo
I like this article. One thing specifically I like is the part when it says, "Loud. Obnoxious. You might call it yelling, Billy called it projecting." It's so true, because a lot of successful people can be loud and obnoxious. Sometimes that is just a part of being focused and determined. No time for play and games. Either people are going to get on board and conform to what they are selling or they need to get loss and get out of the way.
September 16, 2009 | Unregistered CommenterTommy Phame
There is a site I read articles from at www.americantriumphjournal.com. They have successful people on the site. And the people are focused and can be fierce also. What can I say. Loud and Obnoxious is the better way to go sometimes. It sure will make you a success faster than quiet, push over and meek.
September 16, 2009 | Unregistered CommenterTommy Phame

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