If you’re tech-savvy and also interested in health and beauty, then you may want to share your skincare tips, makeup secrets or beauty hacks with the rest of the world. A number of British beauty YouTubers and bloggers have achieved a global reach, which has led to some of them becoming influencers and even launching their own make-up lines. It’s rare to achieve this level of success, but you can still have fun and maybe even make some ad revenue from your blog or channel.
Here’s how to get started:
- Find a niche
There are thousands of Instagram accounts, blogs and YouTube channels about make-up, so if you want to stand out from the crowd, it helps to have a niche or something that you do particularly well. Some niches you could consider include:
- Budget beauty
- High-end, luxury products
- Hair types
Sometimes there’s a niche to be found within a niche, for example, Sophie Harris-Greenslade studied illustration before starting her popular Instagram page, and she specializes in very intricate, quirky designs.
- Think about your audience
Once you know what kind of niche you’ll be covering, you’ll probably have a good idea of the kind of audience you’ll attract. This can help with the design process, allowing you to decide whether you want to go for a bright and colorful aesthetic or make it simple and aspirational.
- Learn to make things look professional
There are millions of videos on YouTube of people putting on makeup in their bedrooms, and millions of Instagram accounts of very uninspiring photos of beauty products. These accounts don’t tend to have many followers. People are more likely to like or follow you if you learn to make your videos look professional.
- Create a following across different platforms
While you may be looking to get more views or followers on one platform, you should have a presence on all the major social media sites. Many brands do B2B marketing on Twitter and are often on the lookout for people to review their products in exchange for freebies, so make sure it’s easy to find you from anywhere.
Sites such as Facebook have groups for people who blog or vlog, and these can be a good place to network and get tips.
- Get some supplies
You are unlikely to get many freebies while you’re starting out, so you’ll need to buy some supplies. Don’t spend a fortune on things like make-up brushes or gimmicky gadgets, simply use items that are good value and you genuinely think are good. Look out for free samples and promotional codes to cut your initial outlay and try to stick to products that you’ll actually use when you’re starting out.
- Don’t get disheartened
Not many bloggers or YouTubers get big visitor numbers in the early days. It often takes a bit of trial and error, changing their style and covering different subjects before they find something that works for them.
In the meantime, build up your presence in the community. Follow interesting accounts, like and comment on videos and vlogs, and find others who’ll swap mutual links. In time, you’re likely to make a name for yourself and see the numbers go up.