Having strong customer experience is crucial in 2019. Taking the time to develop a strategy that allows you to get to grips with what your customers need is the key to a well-performing business. Businesses can expect to see a whole host of benefits when tackling customer experience issues including improved SEO, better conversion rate and access to insightful data to make better business decisions. Let’s take a look at some of the ways a well-built virtual assistant can make a difference to your website.
SEO Benefits of Improved User Experience
A well-built virtual assistant can have a big impact on the UX (user experience) of your site. Google has highlighted on multiple occasions the importance of user experience and search rankings. In short, Google attempts to serve its users with the best possible content for their specific query, and in order to do so, they reward websites presenting the most comprehensive information. Developing a virtual assistant can make the user journey of visitors to your website smoother and easier to navigate. This will be a big step towards improving customer experience on your site as well as ticking one of Google’s boxes for search performance.
Boost Conversion Rate
A well-informed customer is more likely to take action on your website. Think about this logically and it makes complete sense. If you’re looking for something online, be it a product or service, your search ends once you find the information you’re looking for. If, at this point, your users are offered a product or service that’s compatible with what they’re searching for, then you’ve managed to tailor a search very specifically to the individual. By doing this conversion rate, increases can be made and you’re far more likely to make the most of the traffic coming to your website. It can be really difficult to simply drive more traffic to a website but making small tweaks such as this can draw increasing value from existing traffic.
A virtual assistant provides a better chance for visitors to your site to understand the products and services you offer. It also provides insight into users and their behavior. If, for example, you can monitor transcripts between users and the virtual assistant, and you spot frequently occurring questions, then this represents a missing piece of information that visitors are trying to find. Use the data gathered from a virtual assistant on your website to inform bigger decisions about the content and information you present on-site.
Developing and utilizing a virtual assistant on your website can have a dramatic impact on the way customers find and behave on your website. Placing the emphasis on getting to the bottom of what customers are looking for can have sustained improvements to your business via improved organic search rankings and increased conversion rates to those that find your website. Furthermore, the information gathered by a virtual assistant can directly impact and shape the overall structure of your site and inform on future iterations and changes that might be needed.