Whatever else you think about running a business, there is no doubt that you are going to need to market it. Without marketing, your business will make very little money, and maybe not any money at all. It makes no difference what type of business you run, marketing is going to be essential to let people know about it. … [Read more...] about You’ve Started A New Business: What Makes Digital Marketing The Way Forward?
Work for Yourself
Is Starting Your Own Business Right for You? 3 Things You’ll Need
We're passionate about people finding their dream job – after all, you're going to spend long hours in the workplace, so it's important that you find one which you love and which is financially rewarding. Some people struggle to find their dream career, however, and move from job to job. Does that sound like you? If so, it could be telling you that it's time to become your own boss rather than working for someone else. More and more people are launching their own business, whether that be as a sole trader or at the head of a company employing others. Is starting your own business the right move for you? To help you decide, here are three things you'll need. … [Read more...] about Is Starting Your Own Business Right for You? 3 Things You’ll Need
How To Build The Perfect Restaurant Website
Restaurants with a quality online presence generate more foot traffic than those without their own websites. For this reason, many restaurant owners are inquiring about building the latest restaurant websites with menu options, online ordering and social integrations. As a restaurant owner, it is your responsibility to create a strong online precedence so that your patrons can find your locations, menu and contact information. Furthermore, you need to launch a site that is appealing and well designed if you want to drive traffic. Read this post to learn how to build a restaurant website to attract customers. … [Read more...] about How To Build The Perfect Restaurant Website
Side Hustle Ideas That Fit Your Passions
These side hustle ideas can help satisfy your creative cravings -- and fill up your Paypal account too! Are you unsatisfied at work? Or maybe you’re not unsatisfied, but there’s something missing from your current role. Perhaps you’re looking for a creative outlet, or a chance to pick up a new skill. Side hustles, as they’ve come to be known, are part-time jobs you create for yourself in addition to a regular full-time job. The fact that they’re a hustle is usually an attest to the fact that they come back to a passion and aren’t just a money maker. Though truthfully, most side hustles are also a way to fill in the gaps as far as what you’re earning at your full-time job, and how much money you want to make to be happy. … [Read more...] about Side Hustle Ideas That Fit Your Passions
How to Stand Out Above the Crowd
There are few hurdles that both brick and mortar stores and eCommerce sites have to cross in order to become successful. The largest of the common hurdles is marketing. It doesn’t matter if you are having a bake sale or are trying to profit from your creative clothing designs, marketing is essential to your success. Potential website visitors need to know that you exist and where they can find you in order to become your customers. Creating an Eye Catching Website Prior to your first batch of product going into production, it is important to understand how to market a product online. After all, even the most impressive product ever will not turn a profit, if nobody can find it. One of the most important aspects to consider for your online marketing plan is the design and functionality of your company’s website. It is after all the page you want potential clients to find when they search for your type of product or service. Designing a successful eCommerce page combines some of the … [Read more...] about How to Stand Out Above the Crowd
What Every Business Plan Should Contain
For anyone looking to start a new business venture, a business plan is an essential tool in creating success. Whether or not you are seeking financing, it is still an important step that any hopeful entrepreneur should take. Taking the time to write a business plan will help you create the framework for your business, and will be the document you use to measure you success against the goals you laid out at the beginning of your venture. You want to write a plan that fits your exact business needs, according to Tim Berry, author of "3 Weeks to Startup." When you are creating your business plan, there are some common elements that should be included. Executive Summary Your executive summary is one of the most important parts of your business plan. This is where you include all of your company contact information, and where you highlight the information that is contained in the rest of your business plan template. You need to make this part stand out. If you can grab your readers' … [Read more...] about What Every Business Plan Should Contain
The Freelancer's Guide to Taking Holidays
Working as a freelancer has many benefits but there are some downsides to being a freelancer too. For example, when every customer or project counts as income it can be hard to turn work down, sometimes even at the expense of a holiday. However, we all need breaks to maintain a balance in our lives and to avoid burnout; especially important when you are your own source of income. Here are a few ideas of ways to tackle this issue: 1. Take shorter breaks Adapting the way you take breaks to suit your freelance lifestyle can be a good compromise. You could take more frequent one night breaks or mini breaks; this means you get time away from your business but without big breaks of time away from your work. By taking more mini breaks, you can still accommodate customers without a big gap in service but still get your well deserved break. 2. Planning Taking breaks as a freelancer can involve more planning than in your average 9-5 job but it is worth it. You could try to take more work at … [Read more...] about The Freelancer's Guide to Taking Holidays
How to Start Your Own Business
Running your own business is one of the most satisfying ways of making money doing something you love - but whether you're a full-time entrepreneur or you're still looking into your options, you'll soon discover that there's a lot of work that needs to go into it! We've put together a quick guide to piecing your new business together - and how to make sure all your paperwork is complete. Schedule If you're just starting out, chances are you're juggling your new venture with other responsibilities, including family and an existing job. Make sure you're setting dedicated time aside to work on your business, and look into ways of decreasing your other obligations - we covered how to save money and go part-time at work in a blog post a few months ago, which should give you some tips! Product You might be producing items from scratch, or simply providing a service, but either way you need to make sure there is actually a call for what you're offering, or ensure that yours does something … [Read more...] about How to Start Your Own Business
How to Stay Motivated When You Work From Home
Working from home can sometimes be tricky to stay motivated. So how do you stay focused and stop the procrastinating? Here are some handy tips. When Dolly Parton was singing about her 9 til 5, that was the only routine available to most workers. But careers in business no longer revolve around water coolers and office politics. Because more and more companies are tapping into the benefits of working from home. But without the same old office routine, how do you stay focused and stop the procrastinating? The Dreaded Distractions We live in a world where work distractions seem constant. If it's not phones ringing or texts arriving, there's a constant flow of emails popping up or Facebook and Twitter status updates. One wrong click can lead you into an online black hole where hours of your life will go by and no work gets completed. If this sounds familiar then it's worth applying a few tools to help curb those dreaded distractions. First of all, turn off those off-putting pop-up … [Read more...] about How to Stay Motivated When You Work From Home
Cooking Up Your Own Business? How to Make Your Dream Business a Reality
Starting up your own business requires dedication and patience. Do you watch "Top Chef" or "Hell's Kitchen" and dream of opening up your own restaurant? Do you have a particular product you just know the public will want to buy? Setting up a storefront small business is the way to go, and it's easier than you may think. With the right tips and credit, you can be on your way to owning your own store in no time. Figure Out Your Audience First things first: Who is your audience? Are you targeting preteen adolescents? What about stay-at-home moms? Are you trying to draw middle-income families? Wealthy people? The elderly? Let's say, for instance, you're wanting to open up your restaurant. You have to remember that you'll never truly capture 100 percent of the market you're going for, but if you have an idea of the five main market categories, according to Entrepreneur, you'll have a great start off the bat: Generation Y or "Millennial Generation"— This generation was born between 1980 … [Read more...] about Cooking Up Your Own Business? How to Make Your Dream Business a Reality